For Marshall Field's, rather than taking the deals, deals, deals tact, Sedgwick Rd. focused on the transformation shopping can bring.

The results: 9.9% increase in sales and $10 million profit over the previous year's sale.

"Sedgwick Rd. covered the gamut — from brimming with enthusiasm, to hiring a cultural specialist to understand our brand, to developing a slew of strategically elevating concepts. When the work ran, I looked like a creative marketing genius."
Heather Thornswood.
Senior Manager, Creative Services, Marshall Field's