For the Seattle Storm, rather than focusing on femininity like the league's advertising, Sedgwick Rd. focused unapologetically on basketball. Real athletes. Real sports. Gender irrelevant.

In 2005, the Storm's attendance rose for the fourth consecutive year, building upon the team's championship season.

"Sedgwick Rd. has proven to be a valuable strategic partner, not just an ad agency. Their team is experienced, creative, passionate and committed to building our brand and driving sales. I'm glad they're working on our business."
Karen Bryant.
COO, Seattle Storm