The “Life Played Loud” campaign, launched on October 24, explores the way music and movies influence our daily lives in indelible, humorous ways – how they become more than just popular culture but part of our everyday vocabulary. The new campaign features a pair of 30-second TV spots, “The Talk” and “Blessing,” 15-second versions, and outdoor and radio ads, all of which promote specific songs and films as well as Tower Records’ expansive line of music, movies, games and gadgets.