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Washington Mutual
Over 14 years, Sedgwick Rd. helped Washington Mutual grow from a Washington-only thrift to the sixth largest bank in the country by doing work you wouldn't expect from a bank. From 1999 to 2005 alone, we helped Washington Mutual add over 5 million new accounts and nearly $120 billion in home loans.
Our work for Washington Mutual won numerous awards, including an EFFIE gold (2004), EFFIE bronze (2003), Cannes Silver Lion (2003), Adweek Best Spot (2003) and two consecutive Grand Midas awards (2004 and 2005), the only agency to ever win this prestigious financial-services award two years in a row.
"Anybody can come up with a short-term advertising campaign, but Sedgwick Rd. put together consistent market positioning that put our brand where we wanted it for over a decade."
Kerry Killinger.
CEO Washington Mutual
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